I write the fascinating stories behind every day products and services.

Hi, I'm Kari, a consumer storyteller.

I’m a freelance writer with a passion for history; specifically the history of things.  I research and write the stories behind every day products and services and how they ultimately came to market.  

Behind every successful business is a tale of triumph and ingenuity.

For example, did you know that PopSockets were originally designed to manage and store earbuds?  The story goes that founder and creator David Barnett was so tired of his earbuds tangling in his pocket that he decided to create his own solution.  He purchased some buttons at the fabric store and glued them to the back of his phone case so he could wind his earbuds neatly around the buttons.  Though the glued on buttons lacked visual appeal, Barnett’s idea worked and the preliminary concept for PopSockets was born.  

Every product or service starts off as a concept.  We are fascinated by stories like these because they allow us to see the transformation.  The story is in the journey to that point.

What's the story you want to share with the world?

If you’re looking for a writer to tell your unique story, I can help.  Simply fill in the contact form with your information or message me directly at kariwatterson.contentwriter@gmail.com.  I’d love to work with you.

The Thirty-Second Backstory

Want to learn more about the PopSockets success story? Click here. You’ll be taken to my blog where every week I’ll share similar fascinating stories in a bite-sized series called The Thirty-Second Backstory.